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So Many Buzzwords!

The marketing industry is full of complex concepts, terminology, and acronyms. This comprehensive glossary is here to clarify confusing lingo, demystify buzzwords, and provide citable definitions to help grow your vocabulary. It’s a one-stop resource for finding the meaning of common (and uncommon) phrases you may encounter.

Click on any of the letters below as a shortcut to the alphabetized section of definitions.