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Glossary


Term:

Niche

Definition:

Specialization, segmentation or subset of an overall market or audience; a small, specific, well-defined portion of the total population; marketers create niches by using research to find the needs or wants that aren’t being addressed or met by other brands or orgs and developing a way to identify similar members of that niche and deliver their goods or services to them; ‘a big fish in a small pond’ strategy




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