Can have several meanings in marketing; 1) in the classic 4 Ps model and marketing mix, promotion techniques include advertising, personal selling, sales promotion, public relations as ways to achieve specific marketing goals; 2) a type of advertising or communication that offers a special price, sale, discount, temporary change in price, new season, limited-time availability of goods or services, new product/service debut – the key is that this is limited in duration and different from ‘every day’ communication about the org, brand, product or service