incorporating video-based promotional content for a product or service into your marketing plans; videos of various types are created and uploaded online for sharing; videos for marketing are usually short, 2-5min or less and make use of popular video sharing sites and visual storytelling; videos are uploaded to 3rd party video sites to take advantage of their large traffic and search capabilities as well as ease of social sharing; don’t overlook hosting the videos on your own organizational site as well

e.g. user testimonials, demonstrations of products, screen-captures of online tools or software in action, animations, video of events, how-to videos, explainer videos, videos of staff, case study videos, behind-the-scenes videos