Show Menu

Glossary


Term:

Marketing Automation

Definition:

While there’s some overlap with the term “lead nurturing,” marketing automation is a bit different. Think of marketing automation as the platform with associated tools and analytics to develop a lead nurturing strategy. If you’ll let me run with an “art” analogy, marketing automation is the paintbrush, watercolors, and blank canvas. Lead nurturing is the artist that makes it all come together. Like Bob Ross! You can’t paint a happy little nurturing campaign without both.





Still Have a Questions About Marketing Automation

Search or explore below to find answers to some of the most commons questions in digital marketing.

Search
Generic filters
Exact matches only
Filter by Material Types
FAQs


Related FAQs

There’s a lot of talk about the importance of becoming a thought leader – and with good reason. Getting you known as an expert in your field is exactly what content marketing is meant to do. It’s what creates a sense of trust in consumers, which allows them to feel comfortable making a purchase from you. By creating unique, original content, in which you demonstrate your expertise and answer questions consumers might have, you’ll be on your way to becoming an industry thought leader in no time.


Read More ...

Marketing automation is software that manages marketing processes and campaigns across multiple channels. It streamlines lead generation, segmentation, lead nurturing, lead scoring, measurement processes and more.

An effective marketing automation tool helps identify your audience, create the right content, and automatically trigger actions based on customer behavior.


Read More ...

A lead magnet is a free offer you make in exchange for an email address (and possibly additional information). The purpose is to inspire prospects to join your email list by offering something of value. Examples include an ebook, guide, report, assessment, cheat sheet, tool, template, webinar, course, or a coupon.


Read More ...

Lead nurturing is marketing to prospects—usually via email—to move them further “down the funnel” and keep them involved and engaged with your brand. Consistently interacting at key points during the sales process will inevitably improve conversion rates and drive sales.


Read More ...

A free step-by-step plan that shows you how to attract real estate leads, sales, & referrals online (without cold calling or door knocking).


Read More ...

Want even more in depth training on this and similar topics?

Check out all of our Advanced Courses!

View All Advanced Courses