Show Menu





Dividing an entire geographic, behavior, interest base or entire market into more specific, distinct subsets of potential customers/users/donors who are likely to have same interests, demographics, behaviors or needs; each segment might get its own marketing strategy or different plan and set of tactics or campaigns; segmentation reflects that not all users/customers/donors are alike and can’t be reached or engaged with exact same media or message; segmenting makes marketing more efficient and effective.

Still Have a Questions About Segmentation

Search or explore below to find answers to some of the most commons questions in digital marketing.

Generic filters
Exact matches only
Filter by Material Types

Want even more in depth training on this and similar topics?

Check out all of our Advanced Courses!

View All Advanced Courses