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Power Words


Emotionally-charged words or phrases. Often used to set a scene, create a mental image, inspire, persuade or influence a reader. There are positive and negative power words- be careful not to overuse the negative ones.  Example power words for marketing:  agony, attention, eager, frantic, maximize, mind-blowing, survival, struggle, fooled, vulnerable, amazing, eye-opening, spectacular, delight, bargain, jackpot, proven, and guaranteed.

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