The printed (sometimes means electronic) information used to explain or give background on a company or organization and to help a person buy a product or service or make a donation; e.g. brochures, information sheets, rack cards, business cards, print (or email) newsletters, fact sheets, press kits, media kits, staff or team member biographies, websites, and annual reports.

In real estate this most often are things like open house flyers, brochures, listing packets, etc.