Material Types FAQs

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Search or explore below to find answers to some of the most commons questions in digital marketing.

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Can I buy a list when I’m just starting out with email marketing?

Do I need a blog?

Do I need a professional copywriter?

Do I need an editorial calendar?

Do I need to constantly create new content?

Do I need to send an email newsletter?

Do we need video?

How can content marketing make me into an industry thought leader?

How can I create content that converts?

How can I incorporate big content into my content marketing plan?

How can I increase my click-through rate?

How can I make sure my emails don’t end up in the spam folder?

How do I differentiate my brand?

How do I get mentioned and linked to on other websites?

How do I get people to read my content?

How do I get people to read our content?

How do I make my content engaging?

How do I measure the success of my content marketing efforts – and my overall digital marketing efforts?

How do I write a good subject line?

How do I write a great call to action?

How do I write a great marketing email?

How important are keywords in content marketing?

How long does it take to see results?

How long should my emails be?

How often do I need to publish blog posts or create new content?

How often should I post fresh content on my site?

How often should I send marketing emails?

How often should I update my website?

How should I grow my subscriber list?

How should we be using Facebook for marketing?

How should we be using LinkedIn for marketing?

How should we be using Twitter for marketing?

Is guest blogging part of a content marketing strategy?

Is short-form or long-form content better?

Is there a difference between B2C and B2B content marketing?

Is YouTube important for marketing?

Should I buy an email list to get started?

Should I create timely content or evergreen content?

Should I use HTML or plain text-based emails?

Should we be using Google+ for marketing?

What are keywords?

What are some common content marketing mistakes?

What are the steps to developing a content marketing strategy?

What content should we create?

What determines search engine rankings?

What do I need to know about mobile?

What does Google Analytics do for me?

What does the CAN-SPAM law say?

What is a call to action?

What is a lead magnet?

What is a marketing funnel?

What is content marketing?

What is conversion rate optimization?

What is data-driven marketing?

What is digital marketing?

What is inbound marketing?

What is interactive content?

What is lead nurturing?

What is local SEO?

What is marketing automation?

What is native advertising?

What is performance marketing?

What is personal branding?

What is PPC?

What is SEO?

What is the best day and time to send my marketing emails?

What makes a good incentive?

What should I measure?

What should my From line say?

What’s better, short or long-form content?

What’s involved in creating a content marketing strategy?

What’s the biggest mistake digital marketers make?

Why is SEO important?