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Your Daily Action Plan


May 13, 2024

Monday


Life is like a staircase. You have to go up each stair to reach the top.”

Post your Social Post on your business Facebook page

Share your Business post on your personal Facebook page

Share your post on Instagram and any other social profiles you are managing

Use today's blog post idea to create your own blog article. Be sure to share the article on your social channels and email after you publish it!

You have an email due today. Create your email content and be sure to blast it out to your database.

Study today's marketing question and as always reach out if you have any of your own questions

Study today's marketing Term and try to apply the concept at least once today

Bonus Challenge

Schedule a week’s worth of LinkedIn posts with Buffer

Today's Social Post

Social Post Idea:

Share a customer testimonial or case study



Notes:

  • Today is one of the weakest weekdays to post on Facebook, Instagram, and LinkedIn. Don't feel discouraged and don't give up keep pushing out content!
  • If you miss the best time to post window on Facebook or Instagram today - don't worry! During weekdays there is still consistent engagement from 9am–5pm.
  • Reminder: Early mornings and evenings, before 7am and after 5pm have the least amount of engagement per day on Facebook.
  • Reminder: Lowest engagement times on Instagram occur during late night and early morning from 11pm–3am so stay clear of posting during that time slot.
  • Reminder: Steer clear of posting on LinkedIn every day from 9pm to 3am.


When and where to post:
- Post on Facebook today between 9am-10am or at 1pm - Post on LinkedIn today between 1pm-3pm - Post on Instagram today at 11am or 2pm

Today's Blog Post Idea

Blog Post Idea:

Mortgage regulation updates



Blog Post Template Suggestion:

Opinion Post


Notes:
  • Opinion posts are one of the very best blog article templates to connect with your audience about local issues. It's also a fast and easy way to create engaging content.
  • Our Opinion template makes it super easy to go through a step by step builder and create localized content for your readers. Just simply find a topic, article, or news quote related to today's post idea, then craft a quick summary of the situation and a few paragraphs giving your opinion.
  • Opinion posts have one of the best chances of going viral than otherReady Agent Go blog post templates because you are tapping in to relevant real time issues and can piggy back on that engagement.
  • Click the Create a Blog Post button to be taken to the blog post creation tool. Follow the steps and boom your done.
    Are you Ready? Let's Go!


Bonus To-do's after you create your blog:
After you're finished creating your blog post make sure you promote it! Here are a few simple suggestions:
  • Create a social post using the featured image of your blog post and the title. When you share this make sure to tag or share to people who are following the topic you are giving an opinion on.
  • Right after posting your blog post be sure to send out an email blast using the featured image of your article and a quick excerpt from your opinion. Link to your blog post to drive traffic to this published article on your website. If you don't have a website, or place to publish your content, consider getting a Ready Agent Go website and have all this done for you.
  • Over the following 1-2 weeks create at least one social post for each Opinion point in your post and share it across social media. When you share it make sure to link back to your article.

Today's Premium Content

There are no premium content pieces scheduled for today. Go check out the Action Plan Calendar to see when the next one is scheduled to be completed and use today to start prepping for it.

Today's Email Content

Email Idea:

Weekly Roundup Email



Example
Email Template
Email Template Suggestion:

Roundup Email


Notes:
  • Roundup emails are extremely versatile and are a great way to curate content that is valuable to your audience and leverage email as a channel to get that content in front of your contacts.
  • The more content you create the more options you have to spread it throughout all your branded marketing channels. Today is an example of that. Take all the blog posts that you created last week and craft an email roundup blast. In the same way you create roundup blog posts where you grab a title, an excerpt and a link to an article, you will create today's email the same way. However since you were the author of the curated content you get to link your own content not someone else's! Nice work.


Today's Learning Center



Today's Marketing Question

Question:

How can I make sure my emails don’t end up in the spam folder?


Answer:

There are certain obvious email marketing no-nos to avoid, if you want to stay out of the spam folder – things like mentioning Viagra or writing in all caps. But spam filters are much more sophisticated now than they used to be, so one or two trip-ups usually won’t mean the end for you. The best way to stay out of the dreaded spam folder is to write not like a salesperson, but like a friend – the tone of your emails, and even the vocabulary you use, will automatically be different.

Today's Marketing Term

Term:

Top of the Funnel


Definition:

Sometimes called “TOFU”, top of the funnel refers to the very first stage of the buying process. Leads at this stage are just identifying a problem that they have and are looking for more information. As such, an inbound marketer will want to create helpful content that aids leads in identifying this problem and providing next steps toward a solution. TOFU is also very tasty in certain Thai dishes.