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Your Daily Action Plan


May 12, 2021

Wednesday


There is more to life than a 9–5

Post your Social Post on your business Facebook page

Share your Business post on your personal Facebook page

Share your post on Instagram and any other social profiles you are managing

Relax and enjoy your weekend! However take some time today and preview your upcoming calendar for the week and prep for your upcoming content plan.

You have a premium content piece due today. Create your premium content piece and then be sure to share it across all social channels as well as through email to your database.

You have an email due today. Create your email content and be sure to blast it out to your database.

Study today's marketing question and as always reach out if you have any of your own questions

Study today's marketing Term and try to apply the concept at least once today

Bonus Challenge

Be techy if your brand is techy

Today's Social Post

Social Post Idea:

Share a popular article related to home maintenance or repair from a local service provider and tag them.

Theme:
BE THE EXPERT


Notes:

  • Today is the best day of the week to post on Facebook, Instagram, and LinkedIn! Go for it!
  • If you miss the best time to post window on Facebook or Instagram today - don't worry! During weekdays there is still consistent engagement from 9am–5pm.
  • Reminder: Early mornings and evenings, before 7am and after 5pm have the least amount of engagement per day on Facebook.
  • Reminder: Lowest engagement times on Instagram occur during late night and early morning from 11pm–3am so stay clear of posting during that time slot.
  • Reminder: Steer clear of posting on LinkedIn every day from 9pm to 3am.


When and where to post:
- Post on Facebook today between 9am-12pm or 1pm-3pm - Post on LinkedIn today between 8am-10am, or between 12pm-3pm - Post on Instagram today at 11am or 1pm

Today's Blog Post Idea

Happy Weekend! Even though there is not a blog post scheduled for today, weekend's are a a great time to be prepping for your upcoming content plan for the week. Use today to preview your calendar for the week and start prepping notes and outlines for the content you will be creating!

Today's Premium Content

Premium Content Idea:

Moving Checklist



At Ready Agent Go we use the term "Premium Content" often, you will see this throughout the platform. Another name for premium content is "lead magnet" this is basically a free, more in depth, piece of content that that is given away for the purpose of gathering contact details. You have probably encountered these often in the form of "Guide" or "Checklists", etc. Now using our easy to use builder you can create these easily yourself to use as lead generation or sales converting content assets.

Click the "Create Premium Content" button to go to the builder tool. Follow the steps to create your content asset. Once you save and publish you will be able to download the premium content piece as a PDF. You can use this PDF in your website or landing pages as a destination page after your views fill out a form. This way you collect contact information in exchange for access to the PDF. You can also use this throughout your emails and other online channels as marketing material as well. You can even print the PDF as handouts! Of course if you don't have a website or access to create landing pages of any kind you can sign up for Ready Agent Go Sites and have all this created and done for you.

One easy way to craft premium content pieces is to roundup other social snippets, stats, or blog posts and use these as checklist items, "chapters", or pages in your premium content asset. For example for a "Buyer's Guide" premium content piece collect 5-6 blog posts that you have created in the past from your Ready Agent Go action plan schedule and copy that content into pages in your premium content guide. This way you can just keep repackaged the content/knowledge you have created in different ways instead of always having to come up with entirely new material.



Bonus To-do's after you create your premium conten:
After you're finished creating your premium content asset make sure you promote it! Here are a few simple suggestions:
  • Create a social post using the featured image of your title page and the title.
  • Right after posting your premium content be sure to send out an email blast using the featured image of your article and a quick excerpt from the introduction page. Link to your premium content to drive traffic to your website. If you don't have a website or place to publish your content consider getting a Ready Agent Go Site and have all this done for you.
  • Over the following 1-2 weeks create at least one social post for each page, chapter, or checklist item in your premium content asset and share it across social media. When you share it make sure to link back to your premium content.

Today's Email Content

Email Idea:

Happy Mother’s Day Email

Theme:
Holiday


Example
Email Template
Email Template Suggestion:

Announcement Email


Notes:
  • Announcement email templates make it super easy to blast out a quick message. This is perfect for holidays.
  • HINT: Create your social graphic for today first. After you create it, you will notice you can download a square or rectangle image, toggle the rectangle option and click download. This is a perfect size for email templates.
  • Simply go to your email marketing platform and upload your image, and add a warm message. If you don't have an email marketing platform yet - reach out to us through support or chat below we would love to help you set one up!
  • Because today is a holiday know that you have a better chance of people being home and having the day off. This means you might have a better likely hood of higher open rates today. Make it count!


Today's Learning Center



Today's Marketing Question

Question:

What is the best day and time to send my marketing emails?


Answer:

Once again, the answer to this question differs from business to business. And once again, testing is the way to find out what works best. As a general rule, weekends and mornings seem to be the times when more emails are opened – but since your audience may have different habits, it’s best to experiment and then use your own data to decide.

Today's Marketing Term

Term:

Software-as-a-Service (SaaS)


Definition:

Any software that is hosted by another company, which stores your information in the cloud. Examples: HubSpot, Salesforce, IM clients, and project management applications.