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Your Daily Action Plan


February 19, 2021

Friday


never forget who helped you out while everyone else was making excuses

Post your Social Post on your business Facebook page

Share your Business post on your personal Facebook page

Share your post on Instagram and any other social profiles you are managing

Use today's blog post idea to create your own blog article. Be sure to share the article on your social channels and email after you publish it!

You have an email due today. Create your email content and be sure to blast it out to your database.

Study today's marketing question and as always reach out if you have any of your own questions

Study today's marketing Term and try to apply the concept at least once today

Bonus Challenge

Reach out to a local business you’ve worked with in the past for mutual marketing opportunities

Today's Social Post

Social Post Idea:

Post about a new restaurant or business in your local community



Notes:

  • Today is the second best day of the week to post on Instagram. Stay strong!
  • If you miss the best time to post window on Facebook or Instagram today - don't worry! During weekdays there is still consistent engagement from 9am–5pm.
  • Reminder: Early mornings and evenings, before 7am and after 5pm have the least amount of engagement per day on Facebook.
  • Reminder: Lowest engagement times on Instagram occur during late night and early morning from 11pm–3am so stay clear of posting during that time slot.
  • Reminder: Steer clear of posting on LinkedIn every day from 9pm to 3am.


When and where to post:
- Post on Facebook today between 9am-11am - Post on LinkedIn today at 10am - Post on Instagram today between 10am-12pm

Today's Blog Post Idea

Blog Post Idea:

A list of new construction in your farm



Blog Post Template Suggestion:

List Post


Notes:
  • Lists posts are similar to roundup posts in that you are breaking up an entire blog post article into bite-sized snippets. List posts are one of the most common styles of article content on the web. You probably encounter these all the time - "Top ten ___fill in the blank___ of 2020, etc.
  • List posts are a great way to build an article without having to write out long form content about a topic. Just simply create an introduction, craft a list of items related to today's post idea, be sure to include a title and quick snippet on each list item, then end with a conclusion.
  • List post titles generally have the highest click through rates of any of the other Ready Agent Go blog post templates when shared in a feed.
  • Click the Create a Blog Post button to be taken to the blog post creation tool. Follow the steps and boom your done.
    Are you Ready? Let's Go!


Bonus To-do's after you create your blog:
After you're finished creating your blog post make sure you promote it! Here are a few simple suggestions:
  • Create a social post using the featured image of your blog post and the title.
  • Right after posting your blog post be sure to send out an email blast using the featured image of your article and a quick excerpt from the introduction. Link to your blog post to drive traffic to this published article on your website. If you don't have a website, or place to publish your content, consider getting a Ready Agent Go website and have all this done for you.
  • Over the following 1-2 weeks create at least one social post for each list item in your post and share it across social media. When you share it make sure to link back to your article.

Today's Premium Content

There are no premium content pieces scheduled for today. Go check out the Action Plan Calendar to see when the next one is scheduled to be completed and use today to start prepping for it.

Today's Email Content

Email Idea:

Weekly Roundup Email



Example
Email Template
Email Template Suggestion:

Roundup Email


Notes:
  • Roundup emails are extremely versatile and are a great way to curate content that is valuable to your audience and leverage email as a channel to get that content in front of your contacts.
  • The more content you create the more options you have to spread it throughout all your branded marketing channels. Today is an example of that. Take all the blog posts that you created last week and craft an email roundup blast. In the same way you create roundup blog posts where you grab a title, an excerpt and a link to an article, you will create today's email the same way. However since you were the author of the curated content you get to link your own content not someone else's! Nice work.


Today's Learning Center



Today's Marketing Question

Question:

How important are keywords in content marketing?


Answer:

Despite the constant changes to Google’s algorithm, keywords are still important in content creation. While the standards have been somewhat relaxed, so that words and phrases that mean approximately the same thing as the exact phrase searched for can now pop up in search results, too, it’s still best to include a few mentions of the exact words and phrases you want to be found for. Just remember that your priority is always to write for humans, not search engines.

Today's Marketing Term

Term:

Customer Journey


Definition:

The path a potential customer takes to buying your product. This path includes every interaction and touchpoint the customer experiences or engages with in relation to your company before making a purchase.