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Your Daily Action Plan


February 18, 2024

Sunday


make a difference. leave a footprint for life.

Post your Social Post on your business Facebook page

Share your Business post on your personal Facebook page

Share your post on Instagram and any other social profiles you are managing

Use today's blog post idea to create your own blog article. Be sure to share the article on your social channels and email after you publish it!

You have an email due today. Create your email content and be sure to blast it out to your database.

Study today's marketing question and as always reach out if you have any of your own questions

Study today's marketing Term and try to apply the concept at least once today

Bonus Challenge

Study Inbound Marketing with Hubspot for Free

Today's Social Post

Social Post Idea:

Share a quote or create a quote graphic

Theme:
QUOTE IMAGE


Notes:

  • Today is the weakest day of the week to post on Facebook, Instagram, and LinkedIn so don't feel discouraged if your post doesn't get as much engagement today as other days. However stay consistent and keep posting!
  • Reminder: Weekends are more flexible on time windows to post. However if you can get posts out early you have a better chance of them being seen throughout the day since engagement isn't concentrated during small windows.


When and where to post:
- Post on Facebook today between 9am-2pm - Post on LinkedIn today between 7am-9am - Post on Instagram today between 8am-2pm

Today's Blog Post Idea

Blog Post Idea:

A summary of hot button issues on the city council meeting agenda



Blog Post Template Suggestion:

Opinion Post


Notes:
  • Opinion posts are one of the very best blog article templates to connect with your audience about local issues. It's also a fast and easy way to create engaging content.
  • Our Opinion template makes it super easy to go through a step by step builder and create localized content for your readers. Just simply find a topic, article, or news quote related to today's post idea, then craft a quick summary of the situation and a few paragraphs giving your opinion.
  • Opinion posts have one of the best chances of going viral than otherReady Agent Go blog post templates because you are tapping in to relevant real time issues and can piggy back on that engagement.
  • Click the Create a Blog Post button to be taken to the blog post creation tool. Follow the steps and boom your done.
    Are you Ready? Let's Go!


Bonus To-do's after you create your blog:
After you're finished creating your blog post make sure you promote it! Here are a few simple suggestions:
  • Create a social post using the featured image of your blog post and the title. When you share this make sure to tag or share to people who are following the topic you are giving an opinion on.
  • Right after posting your blog post be sure to send out an email blast using the featured image of your article and a quick excerpt from your opinion. Link to your blog post to drive traffic to this published article on your website. If you don't have a website, or place to publish your content, consider getting a Ready Agent Go website and have all this done for you.
  • Over the following 1-2 weeks create at least one social post for each Opinion point in your post and share it across social media. When you share it make sure to link back to your article.

Today's Premium Content

There are no premium content pieces scheduled for today. Go check out the Action Plan Calendar to see when the next one is scheduled to be completed and use today to start prepping for it.

Today's Email Content

Email Idea:

Happy Presidents Day Email

Theme:
Holiday


Example
Email Template
Email Template Suggestion:

Announcement Email


Notes:
  • Announcement email templates make it super easy to blast out a quick message. This is perfect for holidays.
  • HINT: Create your social graphic for today first. After you create it, you will notice you can download a square or rectangle image, toggle the rectangle option and click download. This is a perfect size for email templates.
  • Simply go to your email marketing platform and upload your image, and add a warm message. If you don't have an email marketing platform yet - reach out to us through support or chat below we would love to help you set one up!
  • Because today is a holiday know that you have a better chance of people being home and having the day off. This means you might have a better likely hood of higher open rates today. Make it count!


Today's Learning Center



Today's Marketing Question

Question:

Do I need an editorial calendar?


Answer:

Some businesses swear by them, others not so much. How important an editorial calendar depends on your individual strategy. However, even if you don’t maintain a full-blown, detailed editorial calendar, you should at least plan out your content a month in advance, noting any holidays or promotion dates you want to mark with special content.

Today's Marketing Term

Term:

Customer Insight


Definition:

An observation on the behavioral patterns of your target customers that can be used to make strategic adjustments to better suit their needs. They are the result of data analysis and proactive effort to better understand an audience or customer base.