Content created by your users, audience, fans and shared online (can be on your own site, system or platform or on a social platform, or shared to the library’s account on social media sites). UCG may be part of a promotion or contest, to offer personal experiences, for self-expression initiated by the users, to share or connect with other users. Make sure you work out ahead of time why you are collecting UGC and be sure to get permission and give credit to creators.

e.g. sharing photos of themselves with books, ‘shelfies’, YouTube videos, mashups, book reviews, memes, Wikis; community members guest-posting to a library blog; library Instagram account sharing a collage of pics every month tagged for library; ChiliFresh.com – interactive community-led conversations hooked to catalogs; social discovery in catalog ; LibraryThing for Libraries and user tags