Also called a slogan, a brand line, catchphrase; a short set of memorable words or key phrase that sums up the main idea of your brand or a particular advertising campaign; really good taglines include a key benefit, help differentiate and give a positive feeling about the brand.

You can probably guess the companies/brands from these famous taglines:  “Just Do It”, “Think Different”, “Melt in your mouth, not in your hands”, “The uncola”, “Are you in good hands?”, “Don’t leave home without it”, “The ultimate driving machine”, “Like a rock”, “Because You’re Worth It”