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Your Daily Action Plan


September 23, 2021

Thursday


one day it’ll all make sense

Post your Social Post on your business Facebook page

Share your Business post on your personal Facebook page

Share your post on Instagram and any other social profiles you are managing

Use today's blog post idea to create your own blog article. Be sure to share the article on your social channels and email after you publish it!

You have an email due today. Create your email content and be sure to blast it out to your database.

Study today's marketing question and as always reach out if you have any of your own questions

Study today's marketing Term and try to apply the concept at least once today

Bonus Challenge

Create a “Best of the Area” award blog post that you award each year. You can then get the winners to share your website and link back to you

Today's Social Post

Social Post Idea:

Why did you get into this profession

Theme:
GET PERSONAL


Notes:

  • Today is the second best day of the week to post on LinkedIn. Go get em'!
  • If you miss the best time to post window on Facebook or Instagram today - don't worry! During weekdays there is still consistent engagement from 9am–5pm.
  • Reminder: Early mornings and evenings, before 7am and after 5pm have the least amount of engagement per day on Facebook.
  • Reminder: Lowest engagement times on Instagram occur during late night and early morning from 11pm–3am so stay clear of posting during that time slot.
  • Reminder: Steer clear of posting on LinkedIn every day from 9pm to 3am.


When and where to post:
- Post on Facebook today at 10am or at 2pm - Post on LinkedIn today at 9am or between 1pm-3pm - Post on Instagram today at 10am or 12pm

Today's Blog Post Idea

Blog Post Idea:

Things to do this fall



Blog Post Template Suggestion:

Roundup Post


Notes:
  • Roundup posts are extremely versatile and can be faster to create valuable content than other Ready Agent Go blog post templates. The concept of a roundup post is that you are adding value to your audience by curating content from other trusted sources and organizing them by a specific topic so your audience doesn't have to spend the time finding this content through the maze of online searches on their own.
  • Find other articles online that relate to today's topic. Click the Create a Blog Post button to be taken to the blog post creation tool. Follow the steps by adding in a title, your own excerpt/summary, and a link to each article. Are you Ready? Let's Go!


Bonus To-do's after you create your blog:
After you finished creating your blog post make sure you promote it! Here are a few simple suggestions:
  • Create a social post using the featured image of your post and the title.
  • Right after posting your blog post be sure to send out an email blast using the featured image of your article and a quick excerpt from the introduction. Link to your blog post to drive traffic to this published article on your website. If you don't have a website, or place to publish your content, consider getting a Ready Agent Go website and have all this done for you.
  • Over the following 1-2 weeks create at least one social post for each roundup item in your post and share it across social media. When you share it make sure to link back to your article.

Today's Premium Content

There are no premium content pieces scheduled for today. Go check out the Action Plan Calendar to see when the next one is scheduled to be completed and use today to start prepping for it.

Today's Email Content

Email Idea:

Happy First Day of Fall Email

Theme:
Holiday


Example
Email Template
Email Template Suggestion:

Announcement Email


Notes:
  • Announcement email templates make it super easy to blast out a quick message. This is perfect for holidays.
  • HINT: Create your social graphic for today first. After you create it, you will notice you can download a square or rectangle image, toggle the rectangle option and click download. This is a perfect size for email templates.
  • Simply go to your email marketing platform and upload your image, and add a warm message. If you don't have an email marketing platform yet - reach out to us through support or chat below we would love to help you set one up!
  • Because today is a holiday know that you have a better chance of people being home and having the day off. This means you might have a better likely hood of higher open rates today. Make it count!


Today's Learning Center



Today's Marketing Question

Question:

What are some common content marketing mistakes?


Answer:

The most common content marketing mistake is to fall back into the old habits of traditional marketing. Writing blog posts that are overly salesy, or that promote the company and its products excessively, is a big no-no. Content should be valuable to consumers, and sales pitches are not only not valuable – they’re off-putting. There’s a time and a place for sales, and it’s not in your content.

Today's Marketing Term

Term:

Pay-per-Click (PPC)


Definition:

The amount of money spent to get a digital advertisement clicked. Also an internet advertising model where advertisers pay a publisher (usually a search engine, social media site, or website owner) a certain amount of money every time their ad is clicked. For search engines, PPC ads display an advertisement when someone searches for a keyword that matches the advertiser’s keyword list, which they submit to the search engine ahead of time.