Today is one of the weakest weekdays to post on Facebook, Instagram, and LinkedIn. Don't feel discouraged and don't give up keep pushing out content!
If you miss the best time to post window on Facebook or Instagram today - don't worry! During weekdays there is still consistent engagement from 9am–5pm.
Reminder: Early mornings and evenings, before 7am and after 5pm have the least amount of engagement per day on Facebook.
Reminder: Lowest engagement times on Instagram occur during late night and early morning from 11pm–3am so stay clear of posting during that time slot.
Reminder: Steer clear of posting on LinkedIn every day from 9pm to 3am.
When and where to post:
- Post on Facebook today between 9am-10am or at 1pm
- Post on LinkedIn today between 1pm-3pm
- Post on Instagram today at 11am or 2pm
Today's Blog Post Idea
Blog Post Idea:
Explain the difference between a buyer’s market and a seller’s market
VS posts are one of the very best blog article templates to increase engagement.
Our VS template makes it super easy to go through a step by step builder and create engaging content that helps decision making easier for your readers. Just simply create an introduction, craft a list of points for 2 different items related to today's post idea, then end with a conclusion.
VS posts generally have the strongest action intent of all Ready Agent Go post templates.
Click the Create a Blog Post button to be taken to the blog post creation tool. Follow the steps and boom your done. Are you Ready? Let's Go!
Bonus To-do's after you create your blog:
After you're finished creating your blog post make sure you promote it! Here are a few simple suggestions:
Create a social post using the featured image of your blog post and the title.
Right after posting your blog post be sure to send out an email blast using the featured image of your article and a quick excerpt from the introduction. Link to your blog post to drive traffic to this published article on your website. If you don't have a website, or place to publish your content, consider getting a Ready Agent Go website and have all this done for you.
Over the following 1-2 weeks create at least one social post for each VS comparison item in your post and share it across social media. When you share it make sure to link back to your article.
Today's Premium Content
There are no premium content pieces scheduled for today. Go check out the Action Plan Calendar to see when the next one is scheduled to be completed and use today to start prepping for it.
Roundup emails are extremely versatile and are a great way to curate content that is valuable to your audience and leverage email as a channel to get that content in front of your contacts.
The more content you create the more options you have to spread it throughout all your branded marketing channels. Today is an example of that. Take all the blog posts that you created last week and craft an email roundup blast. In the same way you create roundup blog posts where you grab a title, an excerpt and a link to an article, you will create today's email the same way. However since you were the author of the curated content you get to link your own content not someone else's! Nice work.
Today's Learning Center
Today's Marketing Question
Question:
What is performance marketing?
Answer:
Performance marketing focuses on programs in which you pay for performance, that is, when specific actions such as clicks, leads or sales occur. The goal is to achieve measurable conversions. Performance marketing campaigns take place in digital environments so it’s essential to have precise tracking tools.
In marketing, an A/B test entails displaying two different messages or creative concepts to equally sized portions of an audience, and monitoring which performs best.
An effective A/B test will include:
A control: An aspect that is the same between each test subject.
A variable: An aspect that is different between each test subject.
For example, an online ad may include the same copy, but test two different colors. Or, an email might promote the same offer, but include two different versions of phrasing, or different call to action copy.
