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Your Daily Action Plan


May 28, 2021

Friday


attitude determines success

Post your Social Post on your business Facebook page

Share your Business post on your personal Facebook page

Share your post on Instagram and any other social profiles you are managing

Use today's blog post idea to create your own blog article. Be sure to share the article on your social channels and email after you publish it!

You have an email due today. Create your email content and be sure to blast it out to your database.

Study today's marketing question and as always reach out if you have any of your own questions

Study today's marketing Term and try to apply the concept at least once today

Bonus Challenge

Once you master a task; find a way to have someone else do it within 2 weeks of mastery

Today's Social Post

Social Post Idea:

What was your first car?



Notes:

  • Today is the second best day of the week to post on Instagram. Stay strong!
  • If you miss the best time to post window on Facebook or Instagram today - don't worry! During weekdays there is still consistent engagement from 9am–5pm.
  • Reminder: Early mornings and evenings, before 7am and after 5pm have the least amount of engagement per day on Facebook.
  • Reminder: Lowest engagement times on Instagram occur during late night and early morning from 11pm–3am so stay clear of posting during that time slot.
  • Reminder: Steer clear of posting on LinkedIn every day from 9pm to 3am.


When and where to post:
- Post on Facebook today between 9am-11am - Post on LinkedIn today at 10am - Post on Instagram today between 10am-12pm

Today's Blog Post Idea

Blog Post Idea:

Job opportunities in your market



Blog Post Template Suggestion:

Roundup Post


Notes:
  • Roundup posts are extremely versatile and can be faster to create valuable content than other Ready Agent Go blog post templates. The concept of a roundup post is that you are adding value to your audience by curating content from other trusted sources and organizing them by a specific topic so your audience doesn't have to spend the time finding this content through the maze of online searches on their own.
  • Find other articles online that relate to today's topic. Click the Create a Blog Post button to be taken to the blog post creation tool. Follow the steps by adding in a title, your own excerpt/summary, and a link to each article. Are you Ready? Let's Go!


Bonus To-do's after you create your blog:
After you finished creating your blog post make sure you promote it! Here are a few simple suggestions:
  • Create a social post using the featured image of your post and the title.
  • Right after posting your blog post be sure to send out an email blast using the featured image of your article and a quick excerpt from the introduction. Link to your blog post to drive traffic to this published article on your website. If you don't have a website, or place to publish your content, consider getting a Ready Agent Go website and have all this done for you.
  • Over the following 1-2 weeks create at least one social post for each roundup item in your post and share it across social media. When you share it make sure to link back to your article.

Today's Premium Content

There are no premium content pieces scheduled for today. Go check out the Action Plan Calendar to see when the next one is scheduled to be completed and use today to start prepping for it.

Today's Email Content

Email Idea:

Weekly Roundup Email



Example
Email Template
Email Template Suggestion:

Roundup Email


Notes:
  • Roundup emails are extremely versatile and are a great way to curate content that is valuable to your audience and leverage email as a channel to get that content in front of your contacts.
  • The more content you create the more options you have to spread it throughout all your branded marketing channels. Today is an example of that. Take all the blog posts that you created last week and craft an email roundup blast. In the same way you create roundup blog posts where you grab a title, an excerpt and a link to an article, you will create today's email the same way. However since you were the author of the curated content you get to link your own content not someone else's! Nice work.


Today's Learning Center



Today's Marketing Question

Question:

What are the steps to developing a content marketing strategy?


Answer:

First, determine who your target audience is. Develop a customer persona to whom your content should speak. Then, based on that persona and your company’s brand image, decide on your company’s voice, and the type of content you will be creating. Your content needs to be informative and valuable, as well as interesting and engaging, to your target demographic. And once you start producing content, constant tweaking of your strategy is in order, based on how successful each post is.

Today's Marketing Term

Term:

A/B Testing


Definition:

In marketing, an A/B test entails displaying two different messages or creative concepts to equally sized portions of an audience, and monitoring which performs best.

 

An effective A/B test will include:

  • A control: An aspect that is the same between each test subject.
  • A variable: An aspect that is different between each test subject.

 

For example, an online ad may include the same copy, but test two different colors. Or, an email might promote the same offer, but include two different versions of phrasing, or different call to action copy.