Post your Social Post on your business Facebook page
Share your Business post on your personal Facebook page
Share your post on Instagram and any other social profiles you are managing
Use today's blog post idea to create your own blog article. Be sure to share the article on your social channels and email after you publish it!
You have an email due today. Create your email content and be sure to blast it out to your database.
Study today's marketing question and as always reach out if you have any of your own questions
Study today's marketing Term and try to apply the concept at least once today
Once you master a task; find a way to have someone else do it within 2 weeks of mastery
First, determine who your target audience is. Develop a customer persona to whom your content should speak. Then, based on that persona and your company’s brand image, decide on your company’s voice, and the type of content you will be creating. Your content needs to be informative and valuable, as well as interesting and engaging, to your target demographic. And once you start producing content, constant tweaking of your strategy is in order, based on how successful each post is.
In marketing, an A/B test entails displaying two different messages or creative concepts to equally sized portions of an audience, and monitoring which performs best.
An effective A/B test will include:
For example, an online ad may include the same copy, but test two different colors. Or, an email might promote the same offer, but include two different versions of phrasing, or different call to action copy.