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Your Daily Action Plan


March 28, 2021

Sunday


if you see me less I’m doing more.

Post your Social Post on your business Facebook page

Share your Business post on your personal Facebook page

Share your post on Instagram and any other social profiles you are managing

Use today's blog post idea to create your own blog article. Be sure to share the article on your social channels and email after you publish it!

You have a premium content piece due today. Create your premium content piece and then be sure to share it across all social channels as well as through email to your database.

Study today's marketing question and as always reach out if you have any of your own questions

Study today's marketing Term and try to apply the concept at least once today

Bonus Challenge

Write handwritten notes to every client right after they move in

Today's Social Post

Social Post Idea:

Share a quote or create a quote graphic

Theme:
QUOTE IMAGE


Notes:

  • Today is the weakest day of the week to post on Facebook, Instagram, and LinkedIn so don't feel discouraged if your post doesn't get as much engagement today as other days. However stay consistent and keep posting!
  • Reminder: Weekends are more flexible on time windows to post. However if you can get posts out early you have a better chance of them being seen throughout the day since engagement isn't concentrated during small windows.


When and where to post:
- Post on Facebook today between 9am-2pm - Post on LinkedIn today between 7am-9am - Post on Instagram today between 8am-2pm

Today's Blog Post Idea

Blog Post Idea:

What is the role of a real estate agent in a real estate transaction



Blog Post Template Suggestion:

Opinion Post


Notes:
  • Opinion posts are one of the very best blog article templates to connect with your audience about local issues. It's also a fast and easy way to create engaging content.
  • Our Opinion template makes it super easy to go through a step by step builder and create localized content for your readers. Just simply find a topic, article, or news quote related to today's post idea, then craft a quick summary of the situation and a few paragraphs giving your opinion.
  • Opinion posts have one of the best chances of going viral than otherReady Agent Go blog post templates because you are tapping in to relevant real time issues and can piggy back on that engagement.
  • Click the Create a Blog Post button to be taken to the blog post creation tool. Follow the steps and boom your done.
    Are you Ready? Let's Go!


Bonus To-do's after you create your blog:
After you're finished creating your blog post make sure you promote it! Here are a few simple suggestions:
  • Create a social post using the featured image of your blog post and the title. When you share this make sure to tag or share to people who are following the topic you are giving an opinion on.
  • Right after posting your blog post be sure to send out an email blast using the featured image of your article and a quick excerpt from your opinion. Link to your blog post to drive traffic to this published article on your website. If you don't have a website, or place to publish your content, consider getting a Ready Agent Go website and have all this done for you.
  • Over the following 1-2 weeks create at least one social post for each Opinion point in your post and share it across social media. When you share it make sure to link back to your article.

Today's Premium Content

Premium Content Idea:

Yearly Home Maintenance Cheklist



At Ready Agent Go we use the term "Premium Content" often, you will see this throughout the platform. Another name for premium content is "lead magnet" this is basically a free, more in depth, piece of content that that is given away for the purpose of gathering contact details. You have probably encountered these often in the form of "Guide" or "Checklists", etc. Now using our easy to use builder you can create these easily yourself to use as lead generation or sales converting content assets.

Click the "Create Premium Content" button to go to the builder tool. Follow the steps to create your content asset. Once you save and publish you will be able to download the premium content piece as a PDF. You can use this PDF in your website or landing pages as a destination page after your views fill out a form. This way you collect contact information in exchange for access to the PDF. You can also use this throughout your emails and other online channels as marketing material as well. You can even print the PDF as handouts! Of course if you don't have a website or access to create landing pages of any kind you can sign up for Ready Agent Go Sites and have all this created and done for you.

One easy way to craft premium content pieces is to roundup other social snippets, stats, or blog posts and use these as checklist items, "chapters", or pages in your premium content asset. For example for a "Buyer's Guide" premium content piece collect 5-6 blog posts that you have created in the past from your Ready Agent Go action plan schedule and copy that content into pages in your premium content guide. This way you can just keep repackaged the content/knowledge you have created in different ways instead of always having to come up with entirely new material.



Bonus To-do's after you create your premium conten:
After you're finished creating your premium content asset make sure you promote it! Here are a few simple suggestions:
  • Create a social post using the featured image of your title page and the title.
  • Right after posting your premium content be sure to send out an email blast using the featured image of your article and a quick excerpt from the introduction page. Link to your premium content to drive traffic to your website. If you don't have a website or place to publish your content consider getting a Ready Agent Go Site and have all this done for you.
  • Over the following 1-2 weeks create at least one social post for each page, chapter, or checklist item in your premium content asset and share it across social media. When you share it make sure to link back to your premium content.

Today's Email Content

There are no emails scheduled for today. Go check out the Action Plan Calendar to see when the next one is scheduled to be completed and use today to start prepping for it.


Today's Learning Center



Today's Marketing Question

Question:

What is a marketing funnel?


Answer:

A marketing funnel is a model that represents the stages of a buyer’s journey from the first interaction with your brand to a purchase. The funnel metaphor is relevant because it narrows as it progresses, that is the probability of sales decreases at each phase of the funnel.

Today's Marketing Term

Term:

Lead Nurturing


Definition:

Sometimes referred to as “drip marketing,” lead nurturing is the practice of developing a series of communications (emails, social media messages, etc.) that seek to qualify a lead, keep it engaged, and gradually push it down the sales funnel. Inbound marketing is all about delivering valuable content to the right audience — and lead nurturing helps foster this by providing contextually relevant information to a lead during different stages of the buying lifecycle.