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March 23, 2024

Saturday


IT IS GOOD TO BE QUIET. SAY LESS.

Post your Social Post on your business Facebook page

Share your Business post on your personal Facebook page

Share your post on Instagram and any other social profiles you are managing

Relax and enjoy your weekend! However take some time today and preview your upcoming calendar for the week and prep for your upcoming content plan.

Study today's marketing question and as always reach out if you have any of your own questions

Study today's marketing Term and try to apply the concept at least once today

Bonus Challenge

Create another followup system to get reviews on Zillow

Today's Social Post

Social Post Idea:

Favorite educational resource your followers would like

Theme:
FAVORITE THINGS

Example
Social Post Topic Image
Create a Graphic
Notes:

  • Keep it light today and inspire people - it's the weekend.
  • Reminder: Weekends are more flexible on time windows to post. However if you can get posts out early you have a better chance of them being seen throughout the day since engagement isn't concentrated during small windows.


When and where to post:
- Post on Facebook today between 9am-10am - Post on LinkedIn today between 7am-10am - Post on Instagram today at 10am

Today's Blog Post Idea

Happy Weekend! Even though there is not a blog post scheduled for today, weekend's are a a great time to be prepping for your upcoming content plan for the week. Use today to preview your calendar for the week and start prepping notes and outlines for the content you will be creating!

Today's Premium Content

There are no premium content pieces scheduled for today. Go check out the Action Plan Calendar to see when the next one is scheduled to be completed and use today to start prepping for it.

Today's Email Content

There are no emails scheduled for today. Go check out the Action Plan Calendar to see when the next one is scheduled to be completed and use today to start prepping for it.

Today's Learning Center


Today's Marketing Question

Question:

What is a buyer persona?

Answer:

A buyer persona is a representation of your ideal customer based on market research and data. Personas generally include customer demographics, behavior patterns, motivations, and goals. They should reveal insights about the buyers’ decisions including attitudes, concerns and criteria that drive buying decisions.

Read More FAQs

Today's Marketing Term

Term:

Landing Page

Definition:

A landing page is a website page containing a form that is used for lead generation. This page revolves around a marketing offer, such as an ebook or a webinar, and serves to capture visitor information in exchange for the valuable offer. Landing pages are the gatekeepers of the conversion path and are what separates a website visitor from becoming a lead.

e.g. A webinar registration page, an email opt-in offering an ebook, a form to be contacted for an appointment, a page selling an ebook, a page for collecting registrations for a free event, a form to collect signatures for a petition, etc. Only 1 single goal per landing page.

Read More in the Glossary