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Your Daily Action Plan


July 5, 2021

Monday


You are not your resume, you are your work.

Post your Social Post on your business Facebook page

Share your Business post on your personal Facebook page

Share your post on Instagram and any other social profiles you are managing

Use today's blog post idea to create your own blog article. Be sure to share the article on your social channels and email after you publish it!

You have a premium content piece due today. Create your premium content piece and then be sure to share it across all social channels as well as through email to your database.

Study today's marketing question and as always reach out if you have any of your own questions

Study today's marketing Term and try to apply the concept at least once today

Bonus Challenge

Get your first 100 followers on Twitter

Today's Social Post

Social Post Idea:

Share a quote or create a quote graphic

Theme:
QUOTE IMAGE


Notes:

  • Today is one of the weakest weekdays to post on Facebook, Instagram, and LinkedIn. Don't feel discouraged and don't give up keep pushing out content!
  • If you miss the best time to post window on Facebook or Instagram today - don't worry! During weekdays there is still consistent engagement from 9am–5pm.
  • Reminder: Early mornings and evenings, before 7am and after 5pm have the least amount of engagement per day on Facebook.
  • Reminder: Lowest engagement times on Instagram occur during late night and early morning from 11pm–3am so stay clear of posting during that time slot.
  • Reminder: Steer clear of posting on LinkedIn every day from 9pm to 3am.


When and where to post:
- Post on Facebook today between 9am-10am or at 1pm - Post on LinkedIn today between 1pm-3pm - Post on Instagram today at 11am or 2pm

Today's Blog Post Idea

Blog Post Idea:

A list of the best local facebook groups

Topics:
Local Community


Blog Post Template Suggestion:

List Post


Notes:
  • Lists posts are similar to roundup posts in that you are breaking up an entire blog post article into bite-sized snippets. List posts are one of the most common styles of article content on the web. You probably encounter these all the time - "Top ten ___fill in the blank___ of 2020, etc.
  • List posts are a great way to build an article without having to write out long form content about a topic. Just simply create an introduction, craft a list of items related to today's post idea, be sure to include a title and quick snippet on each list item, then end with a conclusion.
  • List post titles generally have the highest click through rates of any of the other Ready Agent Go blog post templates when shared in a feed.
  • Click the Create a Blog Post button to be taken to the blog post creation tool. Follow the steps and boom your done.
    Are you Ready? Let's Go!


Bonus To-do's after you create your blog:
After you're finished creating your blog post make sure you promote it! Here are a few simple suggestions:
  • Create a social post using the featured image of your blog post and the title.
  • Right after posting your blog post be sure to send out an email blast using the featured image of your article and a quick excerpt from the introduction. Link to your blog post to drive traffic to this published article on your website. If you don't have a website, or place to publish your content, consider getting a Ready Agent Go website and have all this done for you.
  • Over the following 1-2 weeks create at least one social post for each list item in your post and share it across social media. When you share it make sure to link back to your article.

Today's Premium Content

Premium Content Idea:

Relocation Guide



At Ready Agent Go we use the term "Premium Content" often, you will see this throughout the platform. Another name for premium content is "lead magnet" this is basically a free, more in depth, piece of content that that is given away for the purpose of gathering contact details. You have probably encountered these often in the form of "Guide" or "Checklists", etc. Now using our easy to use builder you can create these easily yourself to use as lead generation or sales converting content assets.

Click the "Create Premium Content" button to go to the builder tool. Follow the steps to create your content asset. Once you save and publish you will be able to download the premium content piece as a PDF. You can use this PDF in your website or landing pages as a destination page after your views fill out a form. This way you collect contact information in exchange for access to the PDF. You can also use this throughout your emails and other online channels as marketing material as well. You can even print the PDF as handouts! Of course if you don't have a website or access to create landing pages of any kind you can sign up for Ready Agent Go Sites and have all this created and done for you.

One easy way to craft premium content pieces is to roundup other social snippets, stats, or blog posts and use these as checklist items, "chapters", or pages in your premium content asset. For example for a "Buyer's Guide" premium content piece collect 5-6 blog posts that you have created in the past from your Ready Agent Go action plan schedule and copy that content into pages in your premium content guide. This way you can just keep repackaged the content/knowledge you have created in different ways instead of always having to come up with entirely new material.



Bonus To-do's after you create your premium conten:
After you're finished creating your premium content asset make sure you promote it! Here are a few simple suggestions:
  • Create a social post using the featured image of your title page and the title.
  • Right after posting your premium content be sure to send out an email blast using the featured image of your article and a quick excerpt from the introduction page. Link to your premium content to drive traffic to your website. If you don't have a website or place to publish your content consider getting a Ready Agent Go Site and have all this done for you.
  • Over the following 1-2 weeks create at least one social post for each page, chapter, or checklist item in your premium content asset and share it across social media. When you share it make sure to link back to your premium content.

Today's Email Content

There are no emails scheduled for today. Go check out the Action Plan Calendar to see when the next one is scheduled to be completed and use today to start prepping for it.


Today's Learning Center



Today's Marketing Question

Question:

What is a buyer persona?


Answer:

A buyer persona is a representation of your ideal customer based on market research and data. Personas generally include customer demographics, behavior patterns, motivations, and goals. They should reveal insights about the buyers’ decisions including attitudes, concerns and criteria that drive buying decisions.

Today's Marketing Term

Term:

Conversion Rate Optimization (CRO)


Definition:

The process of improving your site conversion using design techniques, key optimization principles, and testing. It involves creating an experience for your website visitors that will convert them into customers. CRO is most often applied to web page or landing page optimization, but it can also be applied to social media, CTAs, and other parts of your marketing.