Post your Social Post on your business Facebook page
Share your Business post on your personal Facebook page
Share your post on Instagram and any other social profiles you are managing
Use today's blog post idea to create your own blog article. Be sure to share the article on your social channels and email after you publish it!
You have a premium content piece due today. Create your premium content piece and then be sure to share it across all social channels as well as through email to your database.
Study today's marketing question and as always reach out if you have any of your own questions
Study today's marketing Term and try to apply the concept at least once today
Get your first 100 followers on Twitter
At Ready Agent Go we use the term "Premium Content" often, you will see this throughout the platform. Another name for premium content is "lead magnet" this is basically a free, more in depth, piece of content that that is given away for the purpose of gathering contact details. You have probably encountered these often in the form of "Guide" or "Checklists", etc. Now using our easy to use builder you can create these easily yourself to use as lead generation or sales converting content assets.
Click the "Create Premium Content" button to go to the builder tool. Follow the steps to create your content asset. Once you save and publish you will be able to download the premium content piece as a PDF. You can use this PDF in your website or landing pages as a destination page after your views fill out a form. This way you collect contact information in exchange for access to the PDF. You can also use this throughout your emails and other online channels as marketing material as well. You can even print the PDF as handouts! Of course if you don't have a website or access to create landing pages of any kind you can sign up for Ready Agent Go Sites and have all this created and done for you.
One easy way to craft premium content pieces is to roundup other social snippets, stats, or blog posts and use these as checklist items, "chapters", or pages in your premium content asset. For example for a "Buyer's Guide" premium content piece collect 5-6 blog posts that you have created in the past from your Ready Agent Go action plan schedule and copy that content into pages in your premium content guide. This way you can just keep repackaged the content/knowledge you have created in different ways instead of always having to come up with entirely new material.
A buyer persona is a representation of your ideal customer based on market research and data. Personas generally include customer demographics, behavior patterns, motivations, and goals. They should reveal insights about the buyers’ decisions including attitudes, concerns and criteria that drive buying decisions.
The process of improving your site conversion using design techniques, key optimization principles, and testing. It involves creating an experience for your website visitors that will convert them into customers. CRO is most often applied to web page or landing page optimization, but it can also be applied to social media, CTAs, and other parts of your marketing.