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Your Daily Action Plan


July 22, 2021

Thursday


We all fall. Only a few get back up.

Post your Social Post on your business Facebook page

Share your Business post on your personal Facebook page

Share your post on Instagram and any other social profiles you are managing

Use today's blog post idea to create your own blog article. Be sure to share the article on your social channels and email after you publish it!

You have an email due today. Create your email content and be sure to blast it out to your database.

Study today's marketing question and as always reach out if you have any of your own questions

Study today's marketing Term and try to apply the concept at least once today

Bonus Challenge

Make sure your logos and colors match on all flyers you send out.

Today's Social Post

Social Post Idea:

Photo of you exploring your city

Theme:
GET PERSONAL


Notes:

  • Today is the second best day of the week to post on LinkedIn. Go get em'!
  • If you miss the best time to post window on Facebook or Instagram today - don't worry! During weekdays there is still consistent engagement from 9am–5pm.
  • Reminder: Early mornings and evenings, before 7am and after 5pm have the least amount of engagement per day on Facebook.
  • Reminder: Lowest engagement times on Instagram occur during late night and early morning from 11pm–3am so stay clear of posting during that time slot.
  • Reminder: Steer clear of posting on LinkedIn every day from 9pm to 3am.


When and where to post:
- Post on Facebook today at 10am or at 2pm - Post on LinkedIn today at 9am or between 1pm-3pm - Post on Instagram today at 10am or 12pm

Today's Blog Post Idea

Blog Post Idea:

Explain the entire mortgage pre-qualification process



Blog Post Template Suggestion:

History Post


Notes:
  • History posts are one of the very best blog article templates to relay your value proposition.By telling stories and showing history in your experience you are building what is called "brand heritage" in the eyes of your audience. Top brands spend millions to try and practice this very discipline.
  • Our History template makes it super easy to go through a step by step builder and create this brand building content for your readers. Just simply create an introduction, craft a list of historical events related to today's post idea, then end with a conclusion.
  • History posts generally one of the biggest impact on building your brand as any of the Ready Agent Go blog templates.
  • Click the Create a Blog Post button to be taken to the blog post creation tool. Follow the steps and boom your done.
    Are you Ready? Let's Go!


Bonus To-do's after you create your blog:
After you're finished creating your blog post make sure you promote it! Here are a few simple suggestions:
  • Create a social post using the featured image of your blog post and the title.
  • Right after posting your blog post be sure to send out an email blast using the featured image of your article and a quick excerpt from the introduction. Link to your blog post to drive traffic to this published article on your website. If you don't have a website, or place to publish your content, consider getting a Ready Agent Go website and have all this done for you.
  • Over the following 1-2 weeks create at least one social post for each historical event in your post and share it across social media. When you share it make sure to link back to your article.

Today's Premium Content

There are no premium content pieces scheduled for today. Go check out the Action Plan Calendar to see when the next one is scheduled to be completed and use today to start prepping for it.

Today's Email Content

Email Idea:

Weekly Roundup Email



Example
Email Template
Email Template Suggestion:

Roundup Email


Notes:
  • Roundup emails are extremely versatile and are a great way to curate content that is valuable to your audience and leverage email as a channel to get that content in front of your contacts.
  • The more content you create the more options you have to spread it throughout all your branded marketing channels. Today is an example of that. Take all the blog posts that you created last week and craft an email roundup blast. In the same way you create roundup blog posts where you grab a title, an excerpt and a link to an article, you will create today's email the same way. However since you were the author of the curated content you get to link your own content not someone else's! Nice work.


Today's Learning Center



Today's Marketing Question

Question:

What is a call to action?


Answer:

A call to action (CTA) is a prompt that instructs the viewer to take a specific action. A call to action is typically written as a command, such as “Buy Now.” In digital marketing a CTA generally takes the form of a button or link.

Today's Marketing Term

Term:

Dynamic Content


Definition:

A way to display different messaging on your website based on the information you already know about the visitor. For example, you could use Smart CTAs so that first-time visitors will see a personalized CTA (perhaps with a top-of-the-funnel offer) and those already in your database see a different CTA (maybe for content that offers a little more information about your product or service).