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January 2, 2024

Tuesday


stay positive work hard make it happen

Post your Social Post on your business Facebook page

Share your Business post on your personal Facebook page

Share your post on Instagram and any other social profiles you are managing

Use today's blog post idea to create your own blog article. Be sure to share the article on your social channels and email after you publish it!

You have a premium content piece due today. Create your premium content piece and then be sure to share it across all social channels as well as through email to your database.

You have an email due today. Create your email content and be sure to blast it out to your database.

Study today's marketing question and as always reach out if you have any of your own questions

Study today's marketing Term and try to apply the concept at least once today

Bonus Challenge

Join all local groups on LinkedIn and post thoughtful articles in them

Today's Social Post

Social Post Idea:

Re-share a blog post, video, or piece of content you have created.

Theme:
PROMOTE YOURSELF

Example
Social Post Topic Image
Create a Graphic
Notes:

  • Today through Friday marks the start to consistency in the week for social media. Posting windows are more forgiving - but stick to the your time slots below to maximize engagement.
  • If you miss the best time to post window on Facebook or Instagram today - don't worry! During weekdays there is still consistent engagement from 9am–5pm.
  • Reminder: Early mornings and evenings, before 7am and after 5pm have the least amount of engagement per day on Facebook.
  • Reminder: Lowest engagement times on Instagram occur during late night and early morning from 11pm–3am so stay clear of posting during that time slot.
  • Reminder: Steer clear of posting on LinkedIn every day from 9pm to 3am.


When and where to post:
- Post on Facebook today between 1pm-3pm - Post on LinkedIn today at 9am, 1pm, or 3pm - Post on Instagram today between 11am-3pm or at 7pm

Today's Blog Post Idea

Blog Post Idea:

Home staging tips

Topics:
Buyer and Seller Tips

Example
Blog Template
Create a Blog Post
Blog Post Template Suggestion:

How-to Post


Notes:
  • How To posts are one of the very best blog article templates to increase the perception of your expertise and build trust in the eyes of your audience.
  • Our How To template makes it super easy to go through a step by step builder and create helpful content for your readers. Just simply create an introduction, craft a list of how to steps related to today's post idea, be sure to include a title and quick snippet on each how to item, then end with a conclusion.
  • How To posts generally have the strongest search volume in search engines of all Ready Agent Go blog post templates.
  • Click the Create a Blog Post button to be taken to the blog post creation tool. Follow the steps and boom your done.
    Are you Ready? Let's Go!

Bonus To-do's after you create your blog:
After you're finished creating your blog post make sure you promote it! Here are a few simple suggestions:
  • Create a social post using the featured image of your blog post and the title.
  • Right after posting your blog post be sure to send out an email blast using the featured image of your article and a quick excerpt from the introduction. Link to your blog post to drive traffic to this published article on your website. If you don't have a website, or place to publish your content, consider getting a Ready Agent Go website and have all this done for you.
  • Over the following 1-2 weeks create at least one social post for each How To item in your post and share it across social media. When you share it make sure to link back to your article.

Today's Premium Content

Premium Content Idea:

Cheatsheet: Building Wealth for Young Professionals


Example
Premium Content
Create Premium Content

At Ready Agent Go we use the term "Premium Content" often, you will see this throughout the platform. Another name for premium content is "lead magnet" this is basically a free, more in depth, piece of content that that is given away for the purpose of gathering contact details. You have probably encountered these often in the form of "Guide" or "Checklists", etc. Now using our easy to use builder you can create these easily yourself to use as lead generation or sales converting content assets.

Click the "Create Premium Content" button to go to the builder tool. Follow the steps to create your content asset. Once you save and publish you will be able to download the premium content piece as a PDF. You can use this PDF in your website or landing pages as a destination page after your views fill out a form. This way you collect contact information in exchange for access to the PDF. You can also use this throughout your emails and other online channels as marketing material as well. You can even print the PDF as handouts! Of course if you don't have a website or access to create landing pages of any kind you can sign up for Ready Agent Go Sites and have all this created and done for you.

One easy way to craft premium content pieces is to roundup other social snippets, stats, or blog posts and use these as checklist items, "chapters", or pages in your premium content asset. For example for a "Buyer's Guide" premium content piece collect 5-6 blog posts that you have created in the past from your Ready Agent Go action plan schedule and copy that content into pages in your premium content guide. This way you can just keep repackaged the content/knowledge you have created in different ways instead of always having to come up with entirely new material.


Bonus To-do's after you create your premium conten:
After you're finished creating your premium content asset make sure you promote it! Here are a few simple suggestions:
  • Create a social post using the featured image of your title page and the title.
  • Right after posting your premium content be sure to send out an email blast using the featured image of your article and a quick excerpt from the introduction page. Link to your premium content to drive traffic to your website. If you don't have a website or place to publish your content consider getting a Ready Agent Go Site and have all this done for you.
  • Over the following 1-2 weeks create at least one social post for each page, chapter, or checklist item in your premium content asset and share it across social media. When you share it make sure to link back to your premium content.

Today's Email Content

Email Idea:

January Email Newsletter

Theme:
Newsletter

Example
Email Template
Email Template Suggestion:

Newsletter Email


Notes:
  • Newsletter email templates make it super easy to blast out a recurring content and create a rhythm for your audience to follow and expect to see and hear from you. This is perfect for monthly distributions.
  • HINT: Use the stock photo library to find relevant images for the season, or trends of the month and save those images to use in your email template.
  • Simply go to your email marketing platform and upload your images, and copy in any content created in the past from your Ready Agent Go action plan schedule. If you don't have an email marketing platform yet - reach out to us through support or chat below we would love to help you set one up!
  • Take the topics, content, and themes for the month and share that in a newsletter form today. Newsletters are a great way to include a sprinkle of all different forms of content from real estate specific news/trends, to local buzz-worthy content, to listings and other buyer/seller related resources. Of course when possible make sure to leverage your entire library of content created in the past from your Ready Agent Go action plan schedule.

Today's Learning Center


Today's Marketing Question

Question:

What are the benefits of social media marketing for my company?

Answer:

Whether your business is taking advantage of it or not, social media has forever changed the way that consumers communicate with businesses, and vice versa. Being accessible to your customers – and your prospective clients – via social media is a vital means of developing relationships with them and helping them through the sales funnel.

Read More FAQs

Today's Marketing Term

Term:

A/B Testing

Definition:

In marketing, an A/B test entails displaying two different messages or creative concepts to equally sized portions of an audience, and monitoring which performs best.

 

An effective A/B test will include:

  • A control: An aspect that is the same between each test subject.
  • A variable: An aspect that is different between each test subject.

 

For example, an online ad may include the same copy, but test two different colors. Or, an email might promote the same offer, but include two different versions of phrasing, or different call to action copy.

Read More in the Glossary