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January 16, 2024

Tuesday


small changes eventually add up to huge results

Post your Social Post on your business Facebook page

Share your Business post on your personal Facebook page

Share your post on Instagram and any other social profiles you are managing

Use today's blog post idea to create your own blog article. Be sure to share the article on your social channels and email after you publish it!

You have a premium content piece due today. Create your premium content piece and then be sure to share it across all social channels as well as through email to your database.

Study today's marketing question and as always reach out if you have any of your own questions

Study today's marketing Term and try to apply the concept at least once today

Bonus Challenge

Upload a listing presentation to SlideShare and share it to social media

Today's Social Post

Social Post Idea:

Re-share a blog post, video, or piece of content you have created.

Theme:
PROMOTE YOURSELF

Example
Social Post Topic Image
Create a Graphic
Notes:

  • Today through Friday marks the start to consistency in the week for social media. Posting windows are more forgiving - but stick to the your time slots below to maximize engagement.
  • If you miss the best time to post window on Facebook or Instagram today - don't worry! During weekdays there is still consistent engagement from 9am–5pm.
  • Reminder: Early mornings and evenings, before 7am and after 5pm have the least amount of engagement per day on Facebook.
  • Reminder: Lowest engagement times on Instagram occur during late night and early morning from 11pm–3am so stay clear of posting during that time slot.
  • Reminder: Steer clear of posting on LinkedIn every day from 9pm to 3am.


When and where to post:
- Post on Facebook today between 1pm-3pm - Post on LinkedIn today at 9am, 1pm, or 3pm - Post on Instagram today between 11am-3pm or at 7pm

Today's Blog Post Idea

Blog Post Idea:

Upcoming concerts, events, fundraisers

Topics:
Local Community

Example
Blog Template
Create a Blog Post
Blog Post Template Suggestion:

Roundup Post


Notes:
  • Roundup posts are extremely versatile and can be faster to create valuable content than other Ready Agent Go blog post templates. The concept of a roundup post is that you are adding value to your audience by curating content from other trusted sources and organizing them by a specific topic so your audience doesn't have to spend the time finding this content through the maze of online searches on their own.
  • Find other articles online that relate to today's topic. Click the Create a Blog Post button to be taken to the blog post creation tool. Follow the steps by adding in a title, your own excerpt/summary, and a link to each article. Are you Ready? Let's Go!

Bonus To-do's after you create your blog:
After you finished creating your blog post make sure you promote it! Here are a few simple suggestions:
  • Create a social post using the featured image of your post and the title.
  • Right after posting your blog post be sure to send out an email blast using the featured image of your article and a quick excerpt from the introduction. Link to your blog post to drive traffic to this published article on your website. If you don't have a website, or place to publish your content, consider getting a Ready Agent Go website and have all this done for you.
  • Over the following 1-2 weeks create at least one social post for each roundup item in your post and share it across social media. When you share it make sure to link back to your article.

Today's Premium Content

Premium Content Idea:

First Time Homebuyers Guide


Example
Premium Content
Create Premium Content

At Ready Agent Go we use the term "Premium Content" often, you will see this throughout the platform. Another name for premium content is "lead magnet" this is basically a free, more in depth, piece of content that that is given away for the purpose of gathering contact details. You have probably encountered these often in the form of "Guide" or "Checklists", etc. Now using our easy to use builder you can create these easily yourself to use as lead generation or sales converting content assets.

Click the "Create Premium Content" button to go to the builder tool. Follow the steps to create your content asset. Once you save and publish you will be able to download the premium content piece as a PDF. You can use this PDF in your website or landing pages as a destination page after your views fill out a form. This way you collect contact information in exchange for access to the PDF. You can also use this throughout your emails and other online channels as marketing material as well. You can even print the PDF as handouts! Of course if you don't have a website or access to create landing pages of any kind you can sign up for Ready Agent Go Sites and have all this created and done for you.

One easy way to craft premium content pieces is to roundup other social snippets, stats, or blog posts and use these as checklist items, "chapters", or pages in your premium content asset. For example for a "Buyer's Guide" premium content piece collect 5-6 blog posts that you have created in the past from your Ready Agent Go action plan schedule and copy that content into pages in your premium content guide. This way you can just keep repackaged the content/knowledge you have created in different ways instead of always having to come up with entirely new material.


Bonus To-do's after you create your premium conten:
After you're finished creating your premium content asset make sure you promote it! Here are a few simple suggestions:
  • Create a social post using the featured image of your title page and the title.
  • Right after posting your premium content be sure to send out an email blast using the featured image of your article and a quick excerpt from the introduction page. Link to your premium content to drive traffic to your website. If you don't have a website or place to publish your content consider getting a Ready Agent Go Site and have all this done for you.
  • Over the following 1-2 weeks create at least one social post for each page, chapter, or checklist item in your premium content asset and share it across social media. When you share it make sure to link back to your premium content.

Today's Email Content

There are no emails scheduled for today. Go check out the Action Plan Calendar to see when the next one is scheduled to be completed and use today to start prepping for it.

Today's Learning Center


Today's Marketing Question

Question:

What type of social media content converts best?

Answer:

Just like question #5, this one depends on your audience. The best way to find out what type of content converts most effectively for you is to test, tweak, and test again until you find the right fit.

Read More FAQs

Today's Marketing Term

Term:

B2C (Business-to-Consumer) Marketing

Definition:

An adjective used to describe companies that sell directly to consumers. For example, Amazon, Apple, and Nike are primarily B2C companies.

Read More in the Glossary