Today is the weakest day of the week to post on Facebook, Instagram, and LinkedIn so don't feel discouraged if your post doesn't get as much engagement today as other days. However stay consistent and keep posting!
Reminder: Weekends are more flexible on time windows to post. However if you can get posts out early you have a better chance of them being seen throughout the day since engagement isn't concentrated during small windows.
When and where to post:
- Post on Facebook today between 9am-2pm
- Post on LinkedIn today between 7am-9am
- Post on Instagram today between 8am-2pm
Roundup posts are extremely versatile and can be faster to create valuable content than other Ready Agent Go blog post templates. The concept of a roundup post is that you are adding value to your audience by curating content from other trusted sources and organizing them by a specific topic so your audience doesn't have to spend the time finding this content through the maze of online searches on their own.
Find other articles online that relate to today's topic. Click the Create a Blog Post button to be taken to the blog post creation tool. Follow the steps by adding in a title, your own excerpt/summary, and a link to each article. Are you Ready? Let's Go!
Bonus To-do's after you create your blog:
After you finished creating your blog post make sure you promote it! Here are a few simple suggestions:
Create a social post using the featured image of your post and the title.
Right after posting your blog post be sure to send out an email blast using the featured image of your article and a quick excerpt from the introduction. Link to your blog post to drive traffic to this published article on your website. If you don't have a website, or place to publish your content, consider getting a Ready Agent Go website and have all this done for you.
Over the following 1-2 weeks create at least one social post for each roundup item in your post and share it across social media. When you share it make sure to link back to your article.
Today's Premium Content
There are no premium content pieces scheduled for today. Go check out the Action Plan Calendar to see when the next one is scheduled to be completed and use today to start prepping for it.
Roundup emails are extremely versatile and are a great way to curate content that is valuable to your audience and leverage email as a channel to get that content in front of your contacts.
The more content you create the more options you have to spread it throughout all your branded marketing channels. Today is an example of that. Take all the blog posts that you created last week and craft an email roundup blast. In the same way you create roundup blog posts where you grab a title, an excerpt and a link to an article, you will create today's email the same way. However since you were the author of the curated content you get to link your own content not someone else's! Nice work.
Today's Learning Center
Today's Marketing Question
Question:
Is short-form or long-form content better?
Answer:
Much debate surrounds this topic. Some studies seem to suggest that short and sweet is best – that consumers want to skim a short blog and be able to get the message quickly. Other research shows that long, in-depth, detailed posts are best at converting. Our answer? Find out what your unique audience prefers through testing. Write some long posts and some short ones, and see which ones are most successful – and then create more like them!
A drip campaign is a series of specific emails, usually triggered by taking a certain action on website (for example, completing an opt-in form to get more information, or download a resource a specific topic).
