Today through Friday marks the start to consistency in the week for social media. Posting windows are more forgiving - but stick to the your time slots below to maximize engagement.
If you miss the best time to post window on Facebook or Instagram today - don't worry! During weekdays there is still consistent engagement from 9am–5pm.
Reminder: Early mornings and evenings, before 7am and after 5pm have the least amount of engagement per day on Facebook.
Reminder: Lowest engagement times on Instagram occur during late night and early morning from 11pm–3am so stay clear of posting during that time slot.
Reminder: Steer clear of posting on LinkedIn every day from 9pm to 3am.
When and where to post:
- Post on Facebook today between 1pm-3pm
- Post on LinkedIn today at 9am, 1pm, or 3pm
- Post on Instagram today between 11am-3pm or at 7pm
Today's Blog Post Idea
Blog Post Idea:
The top disclosures to be aware of when buying your house
Lists posts are similar to roundup posts in that you are breaking up an entire blog post article into bite-sized snippets. List posts are one of the most common styles of article content on the web. You probably encounter these all the time - "Top ten ___fill in the blank___ of 2020, etc.
List posts are a great way to build an article without having to write out long form content about a topic. Just simply create an introduction, craft a list of items related to today's post idea, be sure to include a title and quick snippet on each list item, then end with a conclusion.
List post titles generally have the highest click through rates of any of the other Ready Agent Go blog post templates when shared in a feed.
Click the Create a Blog Post button to be taken to the blog post creation tool. Follow the steps and boom your done. Are you Ready? Let's Go!
Bonus To-do's after you create your blog:
After you're finished creating your blog post make sure you promote it! Here are a few simple suggestions:
Create a social post using the featured image of your blog post and the title.
Right after posting your blog post be sure to send out an email blast using the featured image of your article and a quick excerpt from the introduction. Link to your blog post to drive traffic to this published article on your website. If you don't have a website, or place to publish your content, consider getting a Ready Agent Go website and have all this done for you.
Over the following 1-2 weeks create at least one social post for each list item in your post and share it across social media. When you share it make sure to link back to your article.
Today's Premium Content
There are no premium content pieces scheduled for today. Go check out the Action Plan Calendar to see when the next one is scheduled to be completed and use today to start prepping for it.
Newsletter email templates make it super easy to blast out a recurring content and create a rhythm for your audience to follow and expect to see and hear from you. This is perfect for monthly distributions.
HINT: Use the stock photo library to find relevant images for the season, or trends of the month and save those images to use in your email template.
Simply go to your email marketing platform and upload your images, and copy in any content created in the past from your Ready Agent Go action plan schedule. If you don't have an email marketing platform yet - reach out to us through support or chat below we would love to help you set one up!
Take the topics, content, and themes for the month and share that in a newsletter form today. Newsletters are a great way to include a sprinkle of all different forms of content from real estate specific news/trends, to local buzz-worthy content, to listings and other buyer/seller related resources. Of course when possible make sure to leverage your entire library of content created in the past from your Ready Agent Go action plan schedule.
Today's Learning Center
Today's Marketing Question
Question:
What makes a good incentive?
Answer:
Any kind of content that will be seen as valuable by your particular audience. It can be an eBook, a white paper, a video, a webinar, even a coupon – anything that is attractive enough to potential customers that they are willing to give up their email address in order to get it.
Creating your own content can take more time than you have to lend to it — which is where crowdsourcing comes into play. Allowing subject matter experts, customers, or freelancers to create your content for you is a prime way to get more quality content published in less time. Compile the content you get back into a really awesome offer and give credit to all the contributors — a win-win for everyone involved.
