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Your Daily Action Plan


December 22, 2021

Wednesday


Too many people overvalue what they are not and undervalue what they are.

Post your Social Post on your business Facebook page

Share your Business post on your personal Facebook page

Share your post on Instagram and any other social profiles you are managing

Relax and enjoy your weekend! However take some time today and preview your upcoming calendar for the week and prep for your upcoming content plan.

You have an email due today. Create your email content and be sure to blast it out to your database.

Study today's marketing question and as always reach out if you have any of your own questions

Study today's marketing Term and try to apply the concept at least once today

Bonus Challenge

Setup your LinkedIn profile with all the proper job descriptions

Today's Social Post

Social Post Idea:

Promote something unique about the way you offer your services that differentiates you



Notes:

  • Today is the best day of the week to post on Facebook, Instagram, and LinkedIn! Go for it!
  • If you miss the best time to post window on Facebook or Instagram today - don't worry! During weekdays there is still consistent engagement from 9am–5pm.
  • Reminder: Early mornings and evenings, before 7am and after 5pm have the least amount of engagement per day on Facebook.
  • Reminder: Lowest engagement times on Instagram occur during late night and early morning from 11pm–3am so stay clear of posting during that time slot.
  • Reminder: Steer clear of posting on LinkedIn every day from 9pm to 3am.


When and where to post:
- Post on Facebook today between 9am-12pm or 1pm-3pm - Post on LinkedIn today between 8am-10am, or between 12pm-3pm - Post on Instagram today at 11am or 1pm

Today's Blog Post Idea

Happy Weekend! Even though there is not a blog post scheduled for today, weekend's are a a great time to be prepping for your upcoming content plan for the week. Use today to preview your calendar for the week and start prepping notes and outlines for the content you will be creating!

Today's Premium Content

There are no premium content pieces scheduled for today. Go check out the Action Plan Calendar to see when the next one is scheduled to be completed and use today to start prepping for it.

Today's Email Content

Email Idea:

Happy Hanukkah Email

Theme:
Holiday


Example
Email Template
Email Template Suggestion:

Announcement Email


Notes:
  • Announcement email templates make it super easy to blast out a quick message. This is perfect for holidays.
  • HINT: Create your social graphic for today first. After you create it, you will notice you can download a square or rectangle image, toggle the rectangle option and click download. This is a perfect size for email templates.
  • Simply go to your email marketing platform and upload your image, and add a warm message. If you don't have an email marketing platform yet - reach out to us through support or chat below we would love to help you set one up!
  • Because today is a holiday know that you have a better chance of people being home and having the day off. This means you might have a better likely hood of higher open rates today. Make it count!


Today's Learning Center



Today's Marketing Question

Question:

What are the steps to developing a content marketing strategy?


Answer:

First, determine who your target audience is. Develop a customer persona to whom your content should speak. Then, based on that persona and your company’s brand image, decide on your company’s voice, and the type of content you will be creating. Your content needs to be informative and valuable, as well as interesting and engaging, to your target demographic. And once you start producing content, constant tweaking of your strategy is in order, based on how successful each post is.

Today's Marketing Term

Term:

External Link


Definition:

A link that directs from one site to another site.