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April 13, 2024

Saturday


“No one starts out on top. You have to work your way up.

Post your Social Post on your business Facebook page

Share your Business post on your personal Facebook page

Share your post on Instagram and any other social profiles you are managing

Relax and enjoy your weekend! However take some time today and preview your upcoming calendar for the week and prep for your upcoming content plan.

Study today's marketing question and as always reach out if you have any of your own questions

Study today's marketing Term and try to apply the concept at least once today

Bonus Challenge

Use Zillow’s “Make me move” feature to find listings in those competitive markets

Today's Social Post

Social Post Idea:

Share a quote or create a quote graphic

Theme:
QUOTE IMAGE

Example
Social Post Topic Image
Create a Graphic
Notes:

  • Keep it light today and inspire people - it's the weekend.
  • Reminder: Weekends are more flexible on time windows to post. However if you can get posts out early you have a better chance of them being seen throughout the day since engagement isn't concentrated during small windows.


When and where to post:
- Post on Facebook today between 9am-10am - Post on LinkedIn today between 7am-10am - Post on Instagram today at 10am

Today's Blog Post Idea

Happy Weekend! Even though there is not a blog post scheduled for today, weekend's are a a great time to be prepping for your upcoming content plan for the week. Use today to preview your calendar for the week and start prepping notes and outlines for the content you will be creating!

Today's Premium Content

There are no premium content pieces scheduled for today. Go check out the Action Plan Calendar to see when the next one is scheduled to be completed and use today to start prepping for it.

Today's Email Content

There are no emails scheduled for today. Go check out the Action Plan Calendar to see when the next one is scheduled to be completed and use today to start prepping for it.

Today's Learning Center


Today's Marketing Question

Question:

What should I measure?

Answer:

A practical approach to marketing metrics should include establishing which key performance indicators (KPIs) are most important for the growth of your brand. As a starting point, consider metrics that reflect your progress regarding traffic generation, conversion, and marketing costs and create a dashboard to track them monthly.

Read More FAQs

Today's Marketing Term

Term:

Microsite

Definition:

A cross between a landing page and a “regular” website. ElfYourself.com is a great example. Microsites are used when marketers want to create a different online experience for their audience separate from their main website. These sites often have their own domain names and distinct visual branding.

Read More in the Glossary