The statement, plan or essential structure for how your organization aims to meet its marketing goals; strategy gives direction, purpose and helps make decisions on what tactics to use or not; strategy identifies the market, target audience, any subsegments, your brand positioning, your unique value statement, the specific goals and milestones to measure by, the specific marketing mix elements (or tactics) you will use and your budget (inc time and resources as well as money).
Search or explore below to find answers to some of the most commons questions in digital marketing.
Results for {phrase} ({results_count} of {results_count_total})
Displaying {results_count} results of {results_count_total}